Sowing Environmental Awareness

A new understanding of design has begun to emerge, paying more attention to its persuasive argumentation and its powerful role in discourse on cultural matters. Designers have an explicit moral responsiblity.

The City of Buenos Aires has 6.1 square meters of green space per inhabitant, three meters  below the minimum that the United Nations suggests. These spaces are not evenly distributed: some neighborhoods have 18.5 meters per inhabitant and others such as Balvanera and Boedo account for just 0.4 to 0.2 meters per inhabitant

Green spaces in cities are crucial for oxygenation, conservation of biodiversity and the reduction of the impact of cities on the environment. Just looking at these data shows that the amount of green areas in the city is not optimal and not only for aesthetic reasons. According to studies and specialists consulted, the lack of green spaces has a negative effect on the environment, well-being and socialization of neighbors. In that sense, the environmental lawyer, Enrique Viale, said: "Public spaces are the primary and most immediate place of recreation for the inhabitants of the city and have a great impact on the physical and mental health of people.” 


Children's literature points to the development of the personality during childhood, so the stories, which through literary discourse offer a representation of the world, symbolically recreate real issues that serve as an instrument for the socialization of the new generations. Together, that imaginary world that transgresses empirical reality offers children the possibility of the experience of building an imaginary universe that mixes reality and fiction, where all criteria of truth and falsehood are left out, and the freedom to fabulate guides the story.

Lucas y el verde is a kids book which tells the story of a boy who loved nature but lived in a dark, gray city. Lucas discoveres some seeds and decides to plant them hoping the world will become a little bit greener.

The package aims to contribute to the environmental education of children through the experience, by giving kids the opportunity to help Lucas to make his city a lush, green world.


Stories loaded with eco-environmental values for children must transcend the space of fiction and be incorporated into children's lives. For this reason, an envelope of seeds is attached to the book with the purpose of putting into practice what was learned and to forge knowledge through experience.

The box contaning the book turns into a pot when removing the side panels, leaving the view of the city on the back. Expland the scope of design considerations from visual to all other sensory modalities led to the exploration of other senses in which an object like a book can reside. The story seeks to encourage the interest of children for plants promoting environmental care.